This is one of our most frequently asked questions. The answer is that Cold-Click® marketing is our specific marketing process that sets us apart from other digital marketing services, and brings you a steady stream of qualified leads.
The rate that we consume information moves at a breakneck pace, and everyone has to keep up. We all receive notifications on our phones throughout the day for text messages, phone calls, voicemails, social media, and breaking news. Waiting for an in-person meeting just to make the first introduction isn’t good enough anymore. You need a way to compete with all of the noise and commotion of constant information consumption to get the attention of the potential prospects that really need your services. You need to stand out!
With a broad method of digital communication that is easy for the recipient to respond to, you are far more likely to start conversations with your ideal client faster than with other traditional forms of prospecting. Since you are using direct messaging through social media, your messages will be received on the recipient’s smartphone, and your message will come across with a notification. It will not be buried in someone’s junk mail or be ignored as an unknown phone number.
What are the common methods of prospecting that you’ve used in the past, and what results are they yielding? Their efficacy isn’t the only consideration with different types of marketing, but they can be very time-consuming and costly.
Our founder, Arthur Hoffman, has over 20 years of experience in the financial services industry as a financial advisor. He developed the Cold-Click® method of marketing because he tried the methods listed above with little to no results, even after shelling out thousands of dollars. Some of these traditional methods of marketing can still valuable, especially to establish your online presence as well as strengthening and maintaining client relationships, but there is a real need to adapt and evolve.
Not only have in-person methods of communication become less necessary, in some situations they have become less effective. Fewer people answer phone calls from individuals they do not know. Attending a seminar requires a high level of commitment for a prospective client. Google Ads, pay per click, and direct mailing can be costly.
Definition: Using social and digital media platforms to actively and dynamically prospect a target market of potential customers. It uses automated outreach and interactive marketing software to create engagements, by direct messaging connections to introduce oneself, a product or services, in order to start conversations with potential customers.
We use our automated software to define your unique target market, request connections, then continuously market to them in an effort to get an indication of interest from your leads. Something that really sets us apart is our sentiment analysis. We are able to review messages received from your leads to see what their level of interest is. We mark them as a cold, warm, or hot lead, then let you know when it’s time for you to step in and introduce yourself.
Ultimately, closing the business is up to you. It’s important for you to get a feel for the potential client relationship and see if your specialized services are the right fit. We start the conversations and make sure we stay on top of every connection made to determine their level of interest. Even if no response is received, or if their initial response is no, we go back with follow-up campaigns at 45 and 90 days to see if their interest has changed.
Are you interested in using the same software we use in our Cold-Click® marketing method? Click on the image below to get started on your free trial! With Octopus and our coaching services, you're well on your way to reaching your business growth goals!