Over the past year, we have been working with an Intellectual Property Attorney, Wayne Karroll at Inspired Idea Solutions, going through the necessary steps to have the name of our specific marketing method legally trademarked. And now we have the official stamp of approval!
Why Does Cold-Click as A Registered Trademark Matter?
Our officially trademarked phrase of Cold-Click shows that not only the phrase, but the process by which we run our marketing business that the phrase stands for, is unique. It is a proven process that sets us apart from all the rest! We know that having a registered trademark helps set up our business structure for success, which sets our clients up for success. We're serious about providing premium marketing services to our clients, and this extra effort shows that we really mean business!
Innovation & Success Is Born Out of Necessity
How IN-Link Advisors and Cold-Click Were Born
Cold-Click is the heart and soul of IN-Link Advisors. It's so much more than just a lead generation tool. The process was developed out of a need for a marketing method that would yield results in real-time. Arthur Hoffman (our founder) has more than two decades of experience as a financial advisor and business owner. He was frustrated with other approved systems for acquiring new clients and recruiting good talent because they were very costly, required a long-term contract commitment upfront, and yet would yield little to no real results. Something had to change.
After much trial and error, the method that became Cold-Click proved to quickly find ideal clients, expediting the lead conversion process. Cold-Click was a success, and Arthur had colleagues who started asking if he could apply his marketing process to their businesses. Our first few clients saw the same success that Arthur did. We began working tirelessly to optimize and streamline our operations, and the rest is history. We're proud to say that some of our very first clients are still clients today!
Cold-Click is Flexible & Customizable
Cold-Click is applicable across many different industries (financial advising, investment advising, real estate, law firms, accountants, etc.). We know that every individual business has different policies and compliance regulations that can make marketing to your ideal client challenging. And that's the beauty of Cold-Click—we can tailor our services to work with compliance guidelines and any other policies that may be in place. If you have a product, service, or widget to sell or personnel that you need to recruit and hire, then Cold-Click is for you.
What Does Cold-Click Mean For You?
Our process and the association with its name are now legally protected. Any duplication or use of the name Cold-Click without being from IN-Link Advisors is an unlawful impersonation. It means a proven and unique new talent and new client acquisition process with vetted credibility. When you see or hear Cold-Click, you know it means IN-Link Advisors and digital marketing that delivers real results. We are passionate about working with each one of our clients individually to build custom plans that work best for their businesses.
We have been in your shoes. We understand what it's like to feel like you're taking shots in the dark with your approach to a new client (and new talent) acquisition. So many of the limited recommended marketing systems out there are antiquated. Our innovative approach is just what is needed in today's increasingly digital business environment. Cold-Click was working for us and yielding results that grew our bottom line before we took the leap to start IN-Link Advisors.
Here's a tip on our secret sauce...
Are you interested in using the same software we use in our Cold-Click® marketing method? Click on the image below to get started on your free trial! With Octopus and our coaching services, you're well on your way to reaching your business growth goals!